Most companies don't lose deals because of a bad product.They lose them because of a gap.
Between who you are - and how the market reads you.
Hergeth Consulting works at the intersection of executive presence, brand architecture and commercial strategy.
We don't fix logos. We don't run workshops. We don't write copy.
We close the gap between your potential and your perceived authority.
You have the product. You have the track record. You have the deck. And yet, something isn't landing the way it should. Deals take longer. Rooms don't shift. Investors nod but don't move.
It's not the strategy. It's the signal.
Your business is sending a message before you open your mouth. The question is whether that message matches what you've actually built.
Business Presence Audit
Clarity before growth. Authority before scale.
Not a brand review.
Not a design critique.
Not a coaching session.
Not a report full of observations you already know.
It's a structured diagnostic of the gap between how you see yourself and how the market reads you.
Most B2B companies have a positioning problem they can't see because they're too close to it. Their messaging made sense when they wrote it. Their sales deck explains everything. Their website covers all the features. And yet deals slow down, introductions don't convert, and new markets don't respond the way the home market did.
Sales & GTM Strategy
A broken GTM isn't a sales problem. It's a system problem.
If your pipeline depends on who's hustling hardest this month, you don't have a GTM strategy, you have a lottery.
We design the full architecture: who you target, in which markets, through which motions, with what message. Outbound sequences that trigger on the right signals. Inbound engines that don't rely on posting and praying. Event presence that seeds deals, not just business cards.
The output is a system your team can run without you, and a pipeline that doesn't reset to zero every quarter.
Brand, Marketing & Infrastructure
Brand is not what you claim. It's what the market repeats when you're not in the room.
Most B2B marketing produces activity, not authority. Content that gets written, posted, and forgotten. Campaigns that run for a quarter and leave no trace. A brand that looks fine but says nothing that sticks.
We build the infrastructure that compounds. Content pillars that feed every channel from one source. A positioning so clear that your sales team stops needing to explain who you are. And the operational backbone, CRM logic, lead lifecycle, campaign rhythm, so marketing actually contributes to ARR, measurably.
Investment & Strategic Advisory
High-stakes decisions don't fail because of missing data. They fail because no one asked the right question.
Entering a new market. Evaluating a commercial acquisition. Deciding whether your GTM architecture can support the round you're raising. These decisions require someone who has seen the data across enough companies to know what the numbers are actually telling you.
We work with founders, boards, and investors on commercial due diligence, market sizing, and strategic positioning, bringing the same analytical rigour to strategic questions that we apply to operational ones.
HERGETH Consulting
Jan Hergeth Posvar
Direct contact
+420 720 737 141
jan@hergeth-consulting.com
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