BUSINESS PRESENCE AUDIT

A structured diagnostic that finds where your commercial signal breaks down — before you build more sales infrastructure on top of it.

Not a brand review. Not a design critique. Not a coaching session.
Not a report full of observations you already know.

 

WHAT WE EXAMINE

Six areas where B2B companies leak authority without knowing it.

Most positioning problems are invisible from the inside. These are the six places we look first.

01.

Positioning & messaging clarity

Does your core message land in one sentence or does it require a conversation to explain? We test how your positioning reads to someone who doesn't already know you.

02. 

ICP definition & targeting logic

Is your ideal customer profile specific enough to be actionable? Vague ICP produces vague pipeline. We audit whether your targeting logic matches your actual closed deals.

03.

Commercial narrative & sales 

Does your sales deck explain or persuade? If your process relies on constant clarification, the narrative is broken. We find exactly where it loses the room.

04. 

Web & content presence

What does a qualified buyer conclude in the first 90 seconds on your website? We audit the gap between what you intend to communicate and what actually lands.

05. 

GTM motion fit

Are your go-to-market motions matched to your buyer's journey? Mismatched motion — wrong channel, wrong timing, wrong sequence is one of the most common sources of pipeline stall.

06.

Competitive differentiation

How clearly can your team articulate why you win and under what conditions? We map where your differentiation is genuine, where it's generic, and where it's invisible.

HOW IT WORKS

Three weeks. No fluff.

The Audit is designed to be fast, specific, and immediately actionable. Not a discovery project, a diagnostic.

Week 1

Intake & material review

We review your existing positioning, sales materials, website, and any available pipeline data. Structured intake call with the founder or commercial lead. No prep required beyond sharing what already exists.

Week 2

Diagnostic analysis

We run the six-area audit framework against your materials. Where relevant, we test positioning with external reference points, how does your message compare to what buyers in your segment actually respond to?

Week 3

Readout & roadmap

A working session with your leadership team. Not a presentation, a conversation. We walk through findings and the fix-first roadmap together. You leave with a clear order of operations, not a list of 40 recommendations.

WHAT YOU GET

Four outputs. One clear next step.

Every Audit ends with the same four deliverables, designed so you can act on them immediately, with or without us.

Diagnostic report

A structured breakdown of gaps across all six areas: messaging, positioning, ICP, commercial narrative, web presence, and competitive differentiation. Ranked by commercial impact, not by effort to fix.

Fix-first roadmap

Not a list of 40 recommendations. Three to five specific changes that will have the highest commercial impact, in the order they should be addressed. Each with a clear rationale for why it matters now.

Readout session

90-minute working session with your leadership team. We walk through findings together, not a one-way presentation. Questions, challenges, and pushback are the point. You leave with clarity, not homework.

Execution path

A clear view of what comes next,  whether that's a deeper GTM engagement, a set of internal changes your team can run, or both. No forced upsell. An honest assessment of where outside help adds value and where it doesn't.

WHO IT'S FOR

Four situations where the Audit pays for itself immediately.

The Audit isn't for every company. These are the situations where it consistently produces the highest return.

| Entering a new market

What worked in your home market was partly positioning, partly luck, partly timing. Before you hire sales in a new territory, find out if your message actually travels.

| Pipeline stalling after first meetings

If qualified conversations consistently fail to progress, the issue is rarely the product. It's usually the narrative,  how you frame value, urgency, and differentiation in the first two interactions.

| Preparing for a raise

Investors read your commercial presence before they talk to you. If your positioning is fuzzy, your website is generic, or your GTM story doesn't hold together, fix it before the process starts, not during.

| Sales and marketing not aligned

If your sales team is telling a different story than your marketing or if neither team can articulate clearly why you win,  the Audit finds the root cause and gives both teams a single reference point.

FAQ

What people ask before booking.

We're early stage, is this relevant?

The Audit works from pre-Series A onwards, any company that has paying customers and is actively selling. Earlier than that, the positioning work is part of finding product-market fit, which is a different engagement. If you're not sure, a 20-minute call will clarify it.

How is this different from a brand or marketing agency review?

Agencies typically audit creative execution. Design, copy, channel strategy. The Business Presence Audit focuses on commercial signal: does your positioning produce qualified pipeline, and where does it break down? The output is a commercial roadmap, not a creative brief.

What do we need to prepare?

Nothing specific. We work from what already exists, your website, any sales materials, pitch decks, and whatever pipeline data you're willing to share. The intake call takes 60 minutes. Everything else we pull from the materials.

Does the Audit lead into a longer engagement?

Sometimes. But it's not the default assumption. Many Audits end with a fix-first roadmap your team can execute independently. Where a deeper engagement makes sense, we'll say so and explain why. Where it doesn't, we'll say that too.

Can you run the Audit remotely?

Yes, the entire process works remotely. The readout session is typically video, with the option to run it in person if you're based in Central Europe. All materials are shared async during weeks one and two.

NEXT STEP

Clarity before growth. Authority before scale.

A 30-minute conversation to understand where your commercial signal is breaking down — and whether the Audit is the right fit.

Typically completed in 2–3 weeks

No deck required. No commitment after the call.